From Frustrated Dad to Hair Tie Pioneer
Back in 2018, Jeff Barra was just a dad trying to do his daughter’s hair. But every morning ended in broken ties, tangled strands, and tears. After finding no better option online, he decided to create the perfect hair tie himself — and PonyPop™ was born.
From Prototype to PonyPop™
After months of trial and error, Jeff perfected the first PonyPop™ design. No more broken hair ties, no more morning meltdowns.
Farmers Markets Beginnings
The Barra family started selling PonyPop™ hair ties—originally called Elsy Tails—at local farmers markets. Word spread quickly - these weren't just hair ties, they were game-changers.